Wednesday 3 November 2010

People Ignor Generic Photos Online

The New York Time has reported on a study by Jakob Nielsen, a web site consultant and author of several books about design and user interface. Published on 2nd Nov 2010.

Quote:

"In the past he has argued that large images annoy users because of the long load times, even with a high-speed Internet connection. Now, in a new study, he points out that the random or stock images on Web sites are completely ignored by users, add more clutter to the page and don’t necessarily help from a business standpoint."

and

"Mr. Nielsen concludes with some advice to those using the Web to hawk products or content: “Invest in good photo shoots: a great photographer can add a fortune to your Web site’s business value.” After all, he notes, most sites are full of “fluff — of which there’s too much already on the Web.”"

You can see the full article here:

NYTIMES

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